Project 2 — 3/9 + 3/11

In class on Tuesday, we explored how color can impact a poster. I decided to stick with the orange-blue color combination for my first attempts at incorporating color into the poster.

These were my three favorite attempts at adding color to the poster. We were also allowed to edit scale, key shifts, and font properties. When we reviewed the posters in class, I was told that my posters seemed a bit hesitant still. I’ve been concerned with the overall legibility of the posters, and I think that that’s held me back a bit. For my final iterations, I’m going to try some designs that are a bit more interesting. In order to do this, I’m going to explore increasing the size of different parts of the poster based on what I think will grab the reader’s attention best. In our one on one session, Vicki suggested that I add more weight to the titles of the lectures, as they seem like they’d grab the average person’s interest more than the names of the authors.

I also explored adding imagery to the posters. I wanted the theme of these poster images to be location based. Seeing as the lectures will be held in Pittsburgh, I chose a few images of Pittsburgh to use. My favorite image is the far right image of the brick chimneys and blue sky. I think it reads well with the existing blue-orange color palette, and also has a nice composition. Vicki recommended that I try to align some of the text with the chimneys, so I’m going to try that, as well as explore the scale and color of the text a bit more to try to create a poster that draws a person to it because of the image, the color scheme, and the information.